Useful words.
Clear details.
Your starting kit.

The offer

What do you do, for whom, and where or how do you provide it?

The main next step

What should a visitor do after understanding the offer? Pick one primary action.

Services at a glance

List the services you actually provide. Add a plain-language sentence for each.

Useful evidence

List real examples, approved photography or verifiable qualifications. Mark missing evidence; do not invent testimonials or results.

Practical details

Public service area, opening hours or access information, only where relevant and confirmed.

First questions

What do visitors commonly need to know before enquiring? Use actual questions where you have them.

Illustrative structure: What you do → Who it helps → Services → Useful evidence → Questions → Enquiry. This is a starting arrangement, not a required layout.

Service name

Use the words your customers use for this service.

Who it is for

Describe the situation this service suits, not a promise of an outcome.

What is involved

List the parts you can accurately describe. Mark anything that depends on a quote or further review.

What is outside the scope

Name important limits, prerequisites or separate services where applicable.

How a request starts

What non-sensitive information would help you understand a prospective customer’s need?

Questions and next step

Answer common questions using confirmed facts, then identify the appropriate enquiry route.

Illustrative prompt: “This service may suit [type of customer] who needs [specific help]. We first need to understand [scope question].” Replace every bracket with a fact, or leave it as an open question.

The factual introduction

Who runs the business, what does it do, and what background is relevant to the work?

Your approach

Describe how you actually work. Avoid vague claims such as best, leading or guaranteed.

People and roles

Include only people and role details you have permission to publish.

Experience and evidence

Record facts you can verify. Get permission before identifying clients or publishing their words.

Photography and rights

Note which photos you own or have permission to use. Do not include private photos or files here.

Next step

Where should someone go after reading: a service page, useful example or enquiry?

Illustrative structure: Who we are → Relevant background → How we work → Where to go next. A short truthful page is more useful than invented company history.

Public page address

Use the public URL only. Remove login tokens, private query values and account identifiers.

The page’s job

What should a visitor understand or do here?

Keep

What accurate content, recognisable identity or working behaviour should remain?

Change

What is outdated, confusing or difficult to use? Give a specific example.

Check

What platform or connected tool is involved? If unknown, write unknown. Do not include access details.

Priority and approval

Why does this page matter now? Who can confirm the content or approve changes? Use role descriptions rather than unnecessary personal information.

Illustrative entry: Public page /services. Keep: accurate service list. Change: the enquiry link is hard to find. Check: whether the current platform supports editing that section. Repeat this worksheet only for pages that need discussion.

Public page address

Link to the public page, without private tokens, account links or sensitive query values.

Steps to reproduce

List the actions in order. Use synthetic example inputs, not real customer information.

Expected behaviour

What did you expect to happen?

Actual behaviour

What happened instead? Copy only non-sensitive error text.

Device and browser

Phone, tablet or computer; browser name if known; every time or occasionally. Unknown is fine.

Impact and context

What cannot be completed? When did you notice it? Mention a recent change if known, without guessing at the cause.

Fictional example: Open /services. Select “Ask about a project”. A missing-page message appears instead of the enquiry form. Happens every time on a phone in Safari. The main contact navigation still works. This example is not a diagnosis.