Protect the useful parts.
Accurate explanations, recognisable branding, public page addresses, and journeys people already rely on.
Identify what must not be disrupted, such as an existing enquiry form or booking link.
02 / A WEBSITE REFRESH
Keep what works.
Make the rest
clearer.
Your business has changed, but your website has not caught up. A refresh starts by separating useful content and working journeys from the parts that need attention.
A public website link and a short explanation are enough to start. No passwords needed.
AN ILLUSTRATIVE PAGE REVIEW
KeepAccurate service information
Still relevant to the people you help.
ChangeAn unclear next step
Make the enquiry route easier to understand.
CheckA connected booking tool
Understand what depends on it before changing it.
TAKE STOCK FIRST
Not everything
needs replacing.
Pick a few important public pages. For each one, record its job, what should stay and what is confusing. Start with the page customers most often need.
Name the actual mismatch.
An old offer, a hard-to-scan service page, an unclear menu, or a layout that makes the next action difficult to find.
Describe the problem in plain language before choosing a new colour scheme.
Find the dependencies.
The existing platform, connected tools, content ownership and who is allowed to approve changes.
Mark anything uncertain. “I don’t know which platform it uses” is a useful starting answer.
CHOOSE THE RIGHT SIZE OF CHANGE
Refresh the story,
or rethink the site?
A refresh is not automatically a rebuild. Equally, a visual update cannot promise to resolve a limitation in the existing platform.
When a refresh may fit
The site broadly supports the business, but the wording, page order, visual hierarchy or navigation no longer explains it clearly. The question is what can improve within the current setup.
When a larger change needs discussion
The business needs a different structure, features the current setup may not support, or a change of platform. Content moves, connected services and existing page addresses need to be considered together before agreeing work.
When a focused fix may be enough
A wrong link, one broken layout or a specific content correction may be a smaller task. Use the focused-fixes guide to describe the issue rather than assuming the whole site needs a refresh.
MAKE THE REQUEST SPECIFIC
Three useful things
to bring.
- Your public website address. Link to the page that best shows the problem, not a private admin screen.
- What changed in the business. A new offer, audience, service area or way of working.
- What should stay. Useful content, working forms, recognisable identity or an essential connected tool.
YOUR NEXT STEP
Show us what feels out of date.
A short description of the mismatch is more useful than a long wish list. Existing platform constraints, scope and timing are reviewed before work is agreed.
An enquiry starts a conversation. It does not book work, accept an estimate or take a payment.